Top 5 Social Media Platforms Every Landscaper Needs to Grow Their Business

Work is picking up across the landscaping industry, and creating unique social media content can happen as you work. From showcasing landscape designs produced in design software to instructional videos on keeping weeds at bay, and showing the transformation of backyards from rugged, unused spaces to million-dollar living areas, the possibilities for social media content are endless. But where should you post all this? Not all platforms are equally effective, and knowing which ones to focus on will ensure your efforts bring the right kind of attention to your business.

Here are five social media apps every landscaper should be using to connect with clients, grow their brand, and make the most of the momentum they’re building in the field.

1. Instagram: For Stunning Visual Storytelling

Landscaping is a visual industry, and Instagram is the platform for showing off your work. Whether it’s a before-and-after transformation or a time-lapse of a garden coming to life, Instagram lets you tell your story in a visually compelling way. Use high-quality photos, videos, and stories to highlight your projects, share client testimonials, and offer behind-the-scenes glimpses into your process.

Pro Tip: Use location tags and relevant hashtags like #MelbourneLandscaper, #OutdoorLiving, or #GardenDesign to reach local homeowners who are searching for inspiration.

2. Facebook: For Local Engagement and Community Building

Facebook is still a powerful tool for connecting with your local audience. As a landscaper, you can tap into community groups, share blog posts about landscape design tips, and run targeted ads that zero in on specific suburbs or neighbourhoods you want to work in. Facebook’s robust ad platform also allows you to retarget people who’ve shown interest in your services but haven’t converted yet.

Pro Tip: Don’t just post content—engage with your followers! Answer questions in local groups and encourage satisfied customers to leave reviews on your page.

3. Pinterest: For Inspiring Ideas and Driving Website Traffic

Pinterest might not seem like the obvious choice for landscapers, but it’s a hidden gem when it comes to inspiration-driven industries. Homeowners and designers use Pinterest to curate ideas for their dream gardens, and your work can be part of that vision. By posting images of your completed projects, garden designs, and plant ideas, you can drive serious traffic to your website and establish yourself as a trusted source for outdoor living inspiration.

Pro Tip: Pin your blogs and portfolio images to Pinterest, linking back to your website. This will improve your SEO and bring in organic traffic.

4. YouTube: For In-Depth Tutorials and Demonstrations

Video content is king, and YouTube allows you to take it up a notch with longer-form content. Consider creating tutorial videos on plant care, how to choose the right materials for hardscaping, or even a step-by-step series of a project from start to finish. Not only does this build trust with your audience, but it also positions you as an authority in the landscaping industry.

Pro Tip: Create playlists that focus on different aspects of your services—like design tips, DIY garden ideas, or expert advice on plant maintenance. This will keep viewers engaged and likely to return for more content.

5. Houzz: For Client Reviews and Project Showcases

Houzz is a must for any landscaper serious about growing their business online. It’s a platform specifically designed for home improvement professionals, offering a space to display your portfolio, collect client reviews, and directly connect with homeowners looking for landscaping services. Houzz also has a strong community aspect where you can interact with potential clients and build credibility.

Pro Tip: Keep your profile updated with your latest projects and ask happy clients to leave detailed reviews. Being active on Houzz can help you stand out from competitors and generate quality leads.

Why Social Media Matters for Landscapers

Being present on these platforms isn’t just about gaining likes or followers—it’s about positioning your landscaping business as the go-to solution in your area. Each app plays a unique role in building your online reputation, attracting leads, and keeping your pipeline full of jobs.

If you’re unsure where to start or how to implement these strategies, Terra Digital is here to help. We specialize in digital marketing for landscapers, ensuring that your online presence works as hard as you do.

Ready to transform your social media game?

Get in touch with us at Terra Digital for a consultation and let’s grow your landscaping business online!